This powdered tea is taking over coffee culture.

A once-niche tea is now front and center on many drink menus. Matcha is quickly becoming a customer favorite. The vibrant, ...

Once regarded in Western countries as little more than a traditional Japanese ceremonial drink, matcha has become a mainstream staple. It now appears everywhere from coffee shop menus and smoothie ...

Matcha provides higher antioxidant concentration due to whole-leaf consumption, and the aforementioned “calm alertness” with ...

From matcha lattes to cocktails and baked goods, there's a never-ending ways to get your matcha craving in — but is there ...

TikTok, Instagram, and YouTube are full of videos about matcha that, more often than not, aren't really about matcha. Performative matcha is the idea that drinking or preparing the tea has become less ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." The health benefits of matcha are vast—and have been celebrated for quite a long time. Though the ...

Japanese tea exports hit a record high, but the driving force was Matcha for latte drinks, missing the deeper traditions of ...

Ceremonial matcha shop in Killeen, Pretty Little Matcha, recently opened its doors to the community and not only does the ...