Add Yahoo as a preferred source to see more of our stories on Google. A media and entertainment media vet, Batter was most recently CEO of Gracenote, the digital and data segment of Tribune Media ...

Add Yahoo as a preferred source to see more of our stories on Google. The acquisition, said to be in the $15-$20 million range, adds a team of Oxford data scientists and advanced analytics ...

MarketCast promoted Amy Fenton from co-president to CEO of the market research and analytics firm. Fenton, who joined the company in December 2022, takes over the top job after former MarketCast CEO ...

LOS ANGELES–(BUSINESS WIRE)–MarketCast, LLC (“MarketCast”), the preeminent provider of strategic insights and data analytics to marketers and researchers in the global entertainment industry, ...

LOS ANGELES--(BUSINESS WIRE)--MarketCast, LLC (“MarketCast”), the preeminent provider of strategic insights and data analytics to marketers and researchers in the global entertainment industry, ...

MarketCast has recruited Lana Busignani, a veteran advertising and media research exec, as CEO. In addition, the company named Paul Shortley as chief revenue officer and Kerel Cooper as chief ...

LOS ANGELES & NEW YORK--(BUSINESS WIRE)--MarketCast, LLC (“MarketCast,” or the “Company”), the leading provider of strategic insights and data analytics to marketers and researchers in the global ...

Zoë Friend is leaving Netflix after more than five years to join entertainment research firm MarketCast as corporate senior VP of custom research and insights. In the new role, Friend will lead ...

MarketCast, a leading global entertainment research firm, announced today that it was acquired by Shamrock Capital Growth Fund III. Since January 2000, MarketCast has been part of Reed Business ...

Shamrock Capital has acquired Reed Business Information’s MarketCast, a leading provider of research and analysis to the entertainment industry. Financial details weren’t disclosed. But the agreement ...

Entertainment, sports and lifestyle analytics group MarketCast announced today that its long-time CEO, Henry Shapiro, will assume the role of Chairman, while veteran media and entertainment executive ...