Brands still struggle with the hashtag – some more than most. What starts as a good-natured appeal to the public often ends in a feeding frenzy of snark and outrage. To avoid a #HashtagFail, Twitter’s ...

Instagram recently made a change to its algorithm, allowing users to follow specific hashtags. Stories and posts that use the hashtag will be featured in a user’s newsfeed alongside the content they ...

Ten years ago, the first hashtag came to be, courtesy of Twitter. Did anyone ever expect it would become such a ubiquitous part of our daily conversations or that we would be making the hashtag symbol ...

Follow this tag to personalize your feed and get instant alerts. WHY FOLLOW? Update your preferences in Account Settings Personalized Content Follow this author to personalize your feed and get ...

Getting a hashtag to trend can be difficult to do. Most attempts to get a hashtag trending fail miserably. There are so many variables that go into what creates virality. Most importantly, it comes ...

The latest update to Twitter rival Bluesky makes it easier to find topics of interest, and to pick up and move your account if you need a fresh start. A click or tap on a Bluesky hashtag lets you ...

YouTube is embracing the hashtag. The company has been quietly working on a new feature that allows users to better discover content using hashtags — either by clicking on a hashtag on YouTube or by ...

The American Dialect Society deemed "hashtag" the word of the year. NPR digital culture correspondent Laura Sydell and NPR senior strategist Andy Carvin explain how the social media tool works and why ...

Today, the hashtag is ubiquitous on platforms like Twitter and Instagram as well as Facebook, Snapchat and TikTok. Log on to Twitter anytime and you'll find a list of trending hashtags with tens of ...