In this Q&A, JamLoop CMO Jeff Fagel discusses the survey details and what its findings reveal about evolving shifts in live CTV marketing and Upfront spending strategies. Compared to what the industry ...

The new formats run alongside live game action, not during commercial breaksTempe, AZ Genius Monkey today launched In-Play™ CTV, a live sports advertising product that places brand creative inside the ...

Live sports is one of the most powerful and culturally unifying categories in media — and increasingly, it’s happening on Connected TV (CTV). As more fans shift to streaming, live sports is becoming a ...

StackAdapt Launches Industry First Live Events Campaign Workflow for CTV New capability helps advertisers plan, pace, and activate campaigns around live sports moments with greater transparency and ...

Ad-tech company Perion has introduced a new ad format for connected TV (CTV) called Stay Live that dynamically integrates brand ads into live events, according to details shared with Marketing Dive.

Live sports are moving to streaming, allowing brands to connect with mass audiences consuming synchronous programming on CTV. For example, Netflix locked down an exclusive $5 billion deal to broadcast ...