Despite an improving economy and record-setting consumer spending (The CNBC/NRF Retail Monitor shows total retail sales in the first quarter up 2.65% over 2023’s record-breaking sales totals), small ...

A high-performing website is crucial for marketing today. An optimized site increases your page rank on Google and other search engines, and in today's world, fewer than 1% of searches go to the ...

Learn how to create a sustainable small business marketing plan that earns new customers and grows your revenue for years to come. Earning new customers is vital to the growth of any small business, ...

Marketing shouldn’t mean throwing the kitchen sink against the wall to see what sticks. An effective marketing strategy is based on intensive research into your audience and existing marketing efforts ...

The marketing and business development functions both broadly aim to increase revenue for the firm by bringing in more work, but each has a different focus and approach. At a recent social event I ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

Network marketing, also known as multi-level marketing (MLR), is a business model that relies on person-to-person sales by independent representatives, often working from home. Network marketing ...

Part of any successful business is a successful digital marketing strategy. Creating a strategy is one thing, but the execution is just as important, if not more. But with the digital landscape ...

The Department of Marketing offers a minor in marketing that provides a broader understanding of the customer experience that is critical to companies today. The minor core course provides a strong ...

Short Message Service (SMS) has been around for decades, but it’s no longer just for personal chats. Today, businesses use texting to reach customers directly, promote products and share important ...

The MS in Marketing, available in a flexible format (in-person and/or online) moves past surface-level trends to equip you with both the technical expertise and strategic mindset that today's ...

The Moss Point Career and Technical Education Center is celebrating a major accomplishment.